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Search - a Business Model for Twitter

Posted on Mon, Jan 19, 2009 @ 11:25 PM
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I read a great ReadWriteWeb article the other day with an interesting recommendation for a Business Model for Twitter.  The article explains how Twitter could sell promotions for a 'Recommended Person to Follow' to brands looking to add more followers.

Although I am a bit skeptical about the size of the market for this specific offering - I do think it's a step  in the right direction.  What is important about this approach (and that the article failed to mention) is that it would pair perfectly with Twitter Search - and serve as Twitter's version of AdSense: A perfectly optimized marketplace connecting Users looking for information & people to follow and brands looking to market their expertise & gain followers.  By focusing on Search,  Twitter has an opportunity to compete Google and Yahoo for search advertising dollars by dominating the 'Real Time Web' - the one thing the big guys actually aren't that good at.  Finally Twitter also has a unique opportunity to revolutionize this search space by establishing a PageRank for people, escalating/highlighting the search results of 'authoritative' users based on quantity and quality of the people following them - much like Google's PageRank does for websites.

As John Battelle noted the other day - Google and Yahoo realize this last point as much as anyone, which is why they have yet to directly integrate Twitter Search results into their on Search Engine Results Pages - and therefore validating Twitter as the central nervous system of the real time internet. 

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COMMENTS

Ok so this has nothing to do with your post (I didn't even read it), but can you please please please change your profile picture. It's freaking me out man. 

posted @ Friday, February 06, 2009 3:40 PM by Leslie


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